Partners in Emergency Preparedness Conference 2011

Attending the Partners in Emergency Preparedness Conference was a new experience for me. I have attended a number of conferences in the last few years as a student, but this was the first conference where I felt I might actually be attending as a future practitioner. The opening keynote addresses both approached some of the high-level issues associated with emergency and disaster management. The booths of vendors were quite interesting to peruse - the products and services available ranged from communication systems to emergency rations. The first session I attended was on building resilience community partnerships - how to form connections between businesses, government, and citizens.

And this opportunity was also very special because I was given the opportunity to take part in Annie Searle's presentation "Tweet Me Up: Social Media Tool and Crisis Management". Annie presented some of the emerging trends and risks associated with the increasing prevalence of social media use in both normal and crisis business environments. Speaking to about 150 people, the session covered a number of benefits as well as the challenges of social media that appear in the crisis management framework.

After recommending organizations (including government, business, and NGOs) find ways to better adapt to the new reality of social media, Annie passed the microphone to me. A bit nervous to be lecturing to a room full of experienced professionals, I tried to clearly present some of the social media tools available, and how they can work and be managed. It is always an educational experience to try and present a topic one is very familiar with to an audience you must assume knows little to nothing about.

Social media isn't going away. One of the questions from the audience was, in short, about what if Facebook (or the like) isn't around in 5 years? Should people (organizations) jump on board and go through all the headaches that are being seen with trying to integrate social media into more and more business environments? And my first thought was it doesn't matter if Facebook isn't around in 5 years. It is simply one "tool". The methods and mentalities are changing in society, just like what happened with email. And someone else in the audience pointed out just that - the conversations businesses and organizations are having today about social media are very similar to those that were taking place 15 years ago over email. An interesting thought to mull over.