Monday, October 25, 2010

Design & The Platinum Rule

We have Alix Han (@uxkungfu) talking to students today about user-experience (UX).

You know the "golden rule": Do unto others as you would have them do to you.

Alix tells us the platinum rule of design: Do unto others as they would have you do to them...
What?

Well, it goes like this - you might like to be kicked, but that other person might prefer hugs. Seems a bit simplistic, but ....

Stealing some of the main points from her presentation, there are a few key elements that make up the desires/needs of humans and their interactions.

Talking About Emotional Design
Certainty: I want to know that things will work the way I expect them to
Variety: I want fresh, entertaining content
Significance: I want to feel special and important in some way
Love & Connection: I want to feel connected to someone or something

A designer's job is to research/discover how these come together and make a user's experience awesome.

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